Morgan's Tavern and Grill
The building in which we call home here at Morgan's was built in 1911/1912 and was known as the "New Bern Garage Company, Inc." This company was known as one of the leading organizations for repairing, handling and purchasing automobiles. The New Bern Garage Company were agents for Buick and Hudson Automobiles and Henderson Motorcycles.
NEW BERN GARAGE COMPANY, Incorporated.—Automobile Supplies
It may be said that the handling and sale of automobiles has become one of the leading industries of New Bern, and a number of well known corporations are engaged in the trade here. One of the leading concerns is that known as the New Bern Garage Company, Incorporated in August, 1911. The following well known gentlemen are its officers Mr. Eugene H. Williams, president; Mr. Ebb H. Williams, vice-president, and Mr. B. F. Williams, secretary. They are located at 58, 60 and 62 Craven Street, where they have a large and modern garage, and are agents for the Buick and Hudson Automobiles, Henderson Motorcycles and a complete stock of auto tires, as well as gasoline, oils and greases. A specialty is made of repair work.